Cute Black Flying Butterfly

Sunday, 18 September 2016

Case Study I : New Technology - Who or What Is Responsible


QUESTION 1

Describe three 3 effects of ERP failure based on the case above?

· They facing serious financial problemsHershey Food Corporation has issued a major profits warning due to ERP
· They facing a massive distribution problem - As result many stores lacking Hershey products before Halloween and Christmas
. The pharmaceitical distributor - FoxMayer caused the company to announce a $500 million lawsuit against SAP and Andersen Consulting, British Organization.


QUESTION 2

Describe four 4 factors that organization should assess in choosing ERP vendor.

· Flexible - Must be able to quickly respond to the changing needs of the organization
· Modular and open - Must have an open system architecture, meaning that any module       can be interface, with or detached whenever required without affecting the other modules. 
· Comprehensive - Must be able to support variety of organizational functions for a wide       range of businesses
· Beyond the company- Must support external partnerships and collaboration efforts.


Study Case II : Air Asia - Now Everyone Can Fly


QUESTION 1
Identify five (5) of competitive advantages used by Air Asia.
- Asia’s largest low fare 
- Air Asia pioneered low cost travelling in Asia.
- Crew productivity level that is triple that of Malaysia Airline
- Unassigned seats
- No frills airline

QUESTION 2
Which of the Porter's generic strategies were applied by Air Asia in the case
 study and explain with examples.
-Cost leadership are strategies that applied by Air Asia .This is because Air Asia operates with low cost and broad market. For example, Air Asia operates schedule domestic and international flights and is Asia's largest low fare, no frills airline. Air Asia operates with the world's lowest unit cost of US $0.023/ASK. Air Asia pioneered low cost travelling in Asia. It is a broad market because it operates through the slogan "Now Everyone can Fly".


QUESTION 3 
Based on Porter's Five Force Model, analyze Air Asia's buyer power and 
supplier power.


  • Buyer power of Air Asia's company is high. This is because the customer has many alternative airlines. Therefore, the customer will choose the lowest price in the market. some of the alternatives airlines are Malaysia Airline, Malindo Airline and Singapore Airline.
  • Supplier powerful Air Asia's company is low. This is because Air Asia has many competitors. therefore, to attract more customer, Air Asia's create a competitive advantage by using the slogan " Now Everyone can Fly" and offer low priced tickets.


Study Case III :Apple - Merging Technology, Business And Entertainment


QUESTION 1
Explain how Apple achieved business success through the use of information, 
information technology and people.


·- Customer focus: Apple is driven by customer satisfaction and ensures customers are     deeply involved in product development and application development.
·- Resources and capabilities:Apple continues to invest heavily in research and development to take advantage of new technologies, improve facilities and cloud infrastructures.

·- Strategic Vision: Apple has a clear alignment of its vision, mission and business leadership and goals.
·- BrandingApple is the leader in brand loyalty as it has achieved cult status with its authentic product image.
·- Quality focus:Apple has an outstanding commitment to quality.

QUESTION 2
Describe the types of information employees at an Apple store require and 
compare it to the types of information the executives at Apple’s corporate headquarters require. Are there any links between these two types of information?

· -Employee:John Lin created a prototype of a remote control for the iPod and took 
his prototype to Macworld, where he found success.
· -Employer:Jeff Holden, CEO of Pelago Inc. , when he created his social networking 
company he fully attended to follow the conventional wisdom for how to
build a sizeable- fast-growing software company
So,there is a link between the two information to produce and market the product.



Chapter 15 - Outsourching In The 21st Century


OUTSOURCING PROJECTS

  •  Insourcing (in-house-development) – A common approach using the professional expertise within an organization to develop and maintain the organization’s information technology systems
  • Outsourcing – An arrangement by which one organization provides a service or services for another organization that chooses not to perform them in-house







  •   Onshore outsourcing – engaging another company within the same country for services
  •   Near shore outsourcing – contracting an outsourcing arrangement with a company in a nearby country
  •   Offshore outsourcing – using organizations from developing countries to write code and develop systems







  •   Big selling point for offshore outsourcing “inexpensive good work”




  • Factors driving outsourcing growth include;
§  Core competencies
§  Financial savings
§  Rapid growth
§  Industry changes
§  The Internet
§  Globalization
  •  According to PricewaterhouseCoopers “Businesses that outsource are growing faster, larger and more profitable than those that do not”
  •  Most organizations outsource their noncore business functions, such as payroll and IT
OUTSOURCING BENEFITS
  • Outsourcing benefits include:
§  Increased quality and efficiency
§  Reduced operating expenses
§  Outsourcing non-core processes
§  Reduced exposure to risk

§  Economies of scale, expertise and best practices
§  Access to advanced technologies
§  Increased flexibility
§  Avoid costly outlay of capital funds
§  Reduced headcount and associated overhead expense
§  Reduced time to market for products or services

OUTSOURCING CHALLENGES


  •   Outsourcing challenges include:
§  Contract length

1.       Difficulties in getting out of a contract
2.       Problems in foreseeing future needs
3.       Problems in reforming an internal IT department after the contract is               finished
§  Competitive edge
§  Confidentiality
§  Scope definition 


Chapter 14- Creating Collaborative Partnerships

TEAMS, PARTNERSHIP AND ALLIANCES

• Organizations create and use teams, partnerships, and alliances to:–      Undertake new initiatives–      Address both minor and major problems–      Capitalize on significant opportunities

• Collaboration system – supports the work of teams by facilitating the sharing and flow                                   of information


• Organizations form alliances and partnerships with other organizations based on their core competency
–      Core competency – an organization’s key strength, a business function that it does better than any of its competitors–      Core competency strategy – organization chooses to focus specifically on its core competency and forms partnerships with other organizations to handle nonstrategic business–      Information partnership – occurs when two or more organizations cooperate by integrating their IT systems, thereby providing customers with the best of what each can offer

COLLABORATION SYSTEMS

• Collaboration system – an IT-based set of tools that supports the work of teams by facilitating the sharing and flow of information
• Two categories of collaboration1.       Unstructured collaboration (information collaboration) - includes document exchange, shared whiteboards, discussion forums, and e-mail2.       Structured collaboration (process collaboration) - involves shared participation in business processes such as workflow in which knowledge is hardcoded as rules

• Collaborative business functions




Collaboration systems include:
1.       Knowledge management system 2.       Content management system (CMS)3.       Workflow management system4.       Groupware 

Knowledge management system

Knowledge management (KM) – involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actionsKnowledge management system – supports the capturing and use of an organization’s “know-how”•          Intellectual and knowledge-based assets fall into two categories :1.       Explicit knowledge – consists of anything that can be documented, archived, and codified, often with the help of IT2.       Tacit knowledge - knowledge contained in people’s heads•          The following are two best practices for transferring or recreating tacit knowledge
1.       Shadowing – less experienced staff observe more experienced staff to learn2.       Joint problem solving – a novice and expert work together on a project




            Reasons why organizations launch knowledge management programs


Knowledge management systems include:
  •     Knowledge repositories (databases)
  •     Expertise tools
  •     E-learning applicationS
  •     Discussion and chat technologies
  •     Search and data mining tools

• KM and social networking - Finding out how information flows through an organization–      Social networking analysis (SNA) – a process of mapping a group’s contacts (whether personal or professional) to identify who knows whom and who works with whom

Content Management
• Content management system (CMS) – provides tools to manage the creation, storage, editing, and publication of information in a collaborative environment• CMS marketplace includes:
–      Document management system (DMS)



–      Digital asset management system (DAM)



–      Web content management system (WCM)




Working wikis

• Wikis - Web-based tools that make it easy for users to add, remove, and change online content• Business wikis - collaborative Web pages that allow users to edit documents, share ideas, or monitor the status of a project
Workflow Management Systems• Work activities can be performed in series or in parallel that involves people and automated computer systems• Workflow – defines all the steps or business rules, from beginning to end, required for a business process• Workflow management system – facilitates the automation and management of business processes and controls the movement of work through the business process• Messaging-based workflow system – sends work assignments through an e-mail system• Database-based workflow system – stores documents in a central location and automatically asks the team members to access the document when it is their turn to edit the document
Groupware Systems• Groupware technologies




  • Groupware system advantage


• Groupware falls into two categories:1.       Users of the groupware are working together at the same time or different times (time difference)2.       Users are working together in the same place or in different places (physical location difference)
• Videoconference -  is a set of interactive telecommunication technologies that allow two or more locations to interact via two-way video and audio transmissions simultaneously. It has also been called visual collaboration and is a type of groupware.


• Web conferencing -  blends audio, video, and document-sharing technologies to create virtual meeting rooms where people “gather” at a password-protected Web site.



•    Instant messaging - type of communications service that enables someone to create a kind of private chat room with another individual to communicate in real-time over the Internet.

Friday, 16 September 2016

Chapter 13: E-Business




The Internet is a powerful channel that presents new opportunities for an organization to:
·        Touch customers
·        Enrich products and services with information
·        Reduce costs

E-Commerce & E-Business

How do e-commerce and e-business differ?
·        E-commerce – the buying and selling of goods and services over the Internet (online transactions)
·        E-business – the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners (online transactions, serving customers and collaborating with business partner)
Industries Using E-Business

E-business model – an approach to conducting electronic business on the Internet
Business-to-Business (B2B)
·        Electronic marketplace (e-marketplace) – interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities
Electronic marketplace (e-marketplace)







  • Electronic marketplaces, or e-marketplaces, present structures for conducting commercial exchange, consolidating supply chains, and creating new sales channels
  • Their primary goal is to increase market efficiency by tightening and automating the relationship between buyers and sellers
  • Existing e-marketplaces allow access to various mechanisms in which to buy and sell almost anything, from services to direct materials

Electronic Marketplaces

Search Engine Marketing

Business-to-Consumer (B2C)
Common B2C e-business models include:
Ø  e-shop – a version of a retail store where customers can shop at any hour of the day without leaving their home or office
Ø  Example


Ø  e-mall – consists of a number of e-shops; it serves as a gateway through which a visitor can access other e-shops
Ø  Example


Business types:
Ø  Brick-and-mortar business- operates in a physical store without an Internet presence. Eg: Bata.
Ø  Pure-play business- a business that operates on the Internet only without a physical store. Examples include fashionvalet.com.
Ø  Click-and-mortar business– a business that operates in a physical store and on the Internet .Eg: Hijabs by Hanami 

Amazon.com

Consumer-to-Business (C2B)
·        Priceline.com is an example of a C2B e-business model
·        The demand for C2B e-business will increase over the next few years due to customer’s desire for greater convenience and lower prices


Priceline.com
Agoda.com

Consumer-to-Consumer (C2C)
Online auctionsElectronic 
Auction (e-auction) - Sellers and buyers solicit consecutive bids from each other and                                              prices are determined dynamically

Forward auction - Sellers use as a selling channel to many buyers and the highest bid wins

Reverse auction - Buyers use to purchase a product or service, selecting the seller with the lowest bid

Consumer-to-Consumer (C2C)
C2C communities include:
Communities of interest - People interact with each other on specific topics, such as golfing and stamp collecting
Communities of relations - People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts
Communities of fantasy - People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan

E-Bay

mudah.my

E-Business Benefitsinclude:
Ø  Highly accessibleBusinesses can operate 24 hours a day, 7 days a week, 365 days a year
Ø  Increased customer loyaltyAdditional channels to contact, respond to, and access customers helps contribute to customer loyalty
Ø  Improved information contentIn the past, customers had to order catalogs or travel to a physical facility before they could compare price and product attributes. Electronic catalogs and Web pages present customers with updated information in real-time about goods, services, and prices
Ø  Increased convenienceE-business automates and improves many of the activities that make up a buying experience
Ø  Increased global reachBusinesses, both small and large, can reach new markets
Ø  Decreased costThe cost of conducting business on the Internet is substantially smaller than traditional forms of business communication

E-Business Challenges include:
Ø  Identifying Limited Market Segments
The main challenge of e-business is the lack of growth in some sectors due to product or service limitation.
Ø  Managing Consumer Trust
Internet marketers must develop a trustworthy relationship to make that initial sale and generate customer loyalty.
Ø  Ensuring Consumer Protection
Implement Internet Security, protect from misuse of customer information.
Ø  Managing Consumer Trust
Companies that operate online must obey a patchwork of rules about which customers are subject to sales tax on their purchase and which are not.

E-Business Benefits and Challenges

There are numerous advantages and limitations in e-business revenue models including:      .       Transaction fees
·       License fees
·       Subscription fees
·       Value-added fees
·       Advertising fees

MashupsWeb mashup 
- a Web site or Web application that uses content from more than one source to create a completely new service·        
Application programming interface (API) - a set of routines, protocols, and tools for                                                                                   building software applications·        
Mashup editor - WSYIWYGs (What You See Is What You Get) for mashups

Web Mashups