EFFECTIVENESS AND EFFICIENCY OF LAZADA.
Lazada Malaysia is part of Lazada Group which operates Southeast Asia’s number one online shopping and selling destination in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Pioneering e-Commerce in the region, Lazada provides customers with an effortless shopping experience and retailers with simple and direct access to the largest customer base in Southeast Asia.
Efficiency of Lazada.com
Throughput
Throughput is the amount of information that can travel
through a system at any point. This website provided the detail about the
product any one time such as their opacity, colour, measurement, design, price
and washing instruction.
Transaction speed is the amount of time a system
takes to perform a transaction. Users can create account and log in anytime if they want
purchased the item. Users need to fulfill all the information to ease upon
delivery. For example, we just need to
insert our information of delivery and the item we want to buy.
System availability
The website is available 24 hours. So the customer can shop any time and any where easily.
Information accuracy
This website provide the same information, even we perform it in numerous times. For example, the info about the gadget is still the same in term of price, types even we open it many time.
Response Time
This website takes a faster respond time and less mouse click to the customers.
Effectiveness of Lazada.com
Usability
The website is easy to navigate and customer friendly. Customer will easily get information about the goods to be purchased in this website. Customers only need to press a few clicks to find desired information.
Customer satisfaction
Most of the customer satisfied with the service of the website. The website received many positive feedback from customers.
Conversion rates
Due to pleasant, organize, and attractive view, it can persuade customer to buy even 'touches' for the first time. Moreover, this website frequently pops at the ads section, banner and many others.
Financial
This website is at the top list of online business so we know that this company able to collect revenue.
